01 / PRODUCT BRIEF / FEASIBILITYPRODUCT BRIEF / FEASIBILITY
Start with the product direction, not just a picture.
We review the product category, target market, reference sample, drawings, dimensions, target volume and packaging direction. The first checkpoint is to identify the practical TPE route before time is spent on tooling.
Checkpoint focus
- Reference, sketch or 3D file review
- Profile, opening, base and wall-thickness assumptions
- TPE grade, firmness, color and texture shortlist
- Preliminary tooling and production-route notes





